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Step-by-Step: How to Effortlessly Add Instagram Feed to Your Website

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Krzysztof Kraus | 2023-06-06
Screenshot of Instagram Feed Widget

The power of social media in the digital age is undeniable. As businesses, artists, and individuals harness this power to boost their online presence, it's crucial to employ tools that bridge the gap between social media platforms and personal websites.

And here's where we come in: with our free Instagram Feed integration, OpenWidget will make sure that you are covered on multiple fronts when it comes to boosting your online presence and engaging with your customer in a better way!

This article will guide you through the steps necessary to embed Instagram Feed on your website. With a smooth and effortless process of enabling Instagram on your OpenWidget account, we will take your website to new heights of visual appeal and social media engagement.

Instagram Feed and OpenWidget on a website

The Power of Instagram and Why You Should Integrate It Into Your Website

As one of the most popular social media platforms, Instagram has transformed the way in which we share visual content. With over a billion users worldwide, it offers immense opportunities for exposure and engagement. Integrating Instagram with your website does not just increase your social media presence – it also attracts new visitors, encourages more time spent on your site, and can even contribute to increased sales or conversions.

The magic of Instagram lies in its user-friendly interface and the visually appealing content it promotes. When you embed Instagram Feed on your website, you invite visitors to engage with your posts without the need to switch from your page to a different platform. In addition to enhancing the visual appeal of your website, Instagram Feed Widget will also give your customers a glance at hot new drops or sales that you have currently going on.

And if your customers have any doubts about the products on display, with our Contact Form Widget, they are only a click away from sending you a question! So, how can you use OpenWidget to add Instagram Feed to your website?

What is OpenWidget?

Driven by growth and powered by simplicity, OpenWidget lets you engage with potential customers by embedding a familiar-looking widget on your website without getting lost in overcomplicated solutions. In addition to our Instagram Feed, we also offer a range of customer-oriented widgets, like:

And there are many more to come! What's more, OpenWidget is free: there are no additional costs, and you don't need to provide your Credit Card details when signing up for an account with us.

Now, let's dive into the step-by-step guide on integrating Instagram Feed on your website using OpenWidget.

Step 1: Create your OpenWidget Account

The first step on our journey to add Instagram Feed to your website is to create an account with OpenWidget. To do so:

  1. Visit our Sign Up page;
  2. Provide the information like: full name, business email (to be used later to log in to OpenWidget), password (8 characters or more), company website;
  3. Now click on the Create account button to finish the process.

And that's it! Your OpenWidget account is now ready, and you can go through the easy and intuitive onboarding process that will greet you when logging into your account for the first time.

Step 2: Connect Your Instagram Account

Now that your OpenWidget account is ready, go to the Widget Content section and open the Instagram tab. While there, click the Connect with Instagram button and log in to the Instagram account you'd like to connect with OpenWidget. Remember to grant our app access to the following permissions: media and profile.

Connect OpenWidget with Instagram

And that's it! From now on, the Instagram Feed will appear directly within OpenWidget. All that is left is to embed the OpenWidget itself on your website.

Step 3: Add Openwidget to Your Website

If you are a developer or tech-savvy manager who also manages code-like implementations on your website, copy the snippet from the Add to website section of your OpenWidget app by clicking the Copy code button. Once this is done, paste it into your website's footer before the closing </body> tag.

If dabbling in code is not for you, you can copy the code and send it to the person who manages your website or check out the installation tutorials we prepared for you. They cover some of the most popular website-building and content-managing systems: check out our installation tutorials. We have a dedicated plugin for WordPress as well!

What's next?

Now that the OpenWidget is added to your website, both you and your customers can benefit from a set of tools designed to make online communication easier and more accessible. Give your customers the option to get in touch with you, find answers to the most common question they may have and, most importantly, showcase your brand's personality with the use of the Instagram Feed widget. And all of that for free!

You’re only 5 minutes away from supporting your store visitors with OpenWidget.