Our take on AI revolutionizing ecommerce personalization
Machine learning in ecommerce has revolutionized the way businesses interact with their customers. With models like ChatGPT by OpenAI, or Google's Gemini, personalizing the shopping experience for customers is now easier than ever.
But easier only sometimes means better or more efficient. Many tools provide business owners (and end-users alike) with a template-based experience, offering the same variants for different stores. Take websites' "get help" widgets, for example – those familiar bubbles that you can often find at the bottom right section of a store.
Even if they give you options to customize their looks or content, it very often provides you with a set of basic templates or themes for you to choose from manually. Or a set of the same description for your products, taken from huge retailers or elsewhere on the internet. We aim to change that. We want to offer you an AI-enhanced product that will not only automate your everyday tasks and save you time in the process but also provide you with a way to create a personalized customer experience on your website. And all of that with just a click of a button.
That is why we created OpenWidget
A product with a mission to help you build consistent customer journeys with a set of tools essential for building deeper relations with your customers. Tools that are not only AI-enhanced but also made with respect to a single rule: simplicity. And we believe that with the power of AI, we can deliver on that promise even faster.
So far, and completely free, you can enhance your website with a widget like As we use a pattern familiarized by so many, you can be sure that your customers will be more than eager to open it and see what you have to offer. And when they will, they will be greeted with:
- Contact Card, allowing them to leave you an offline message that will be sent straight to your email;
- Product Cards displaying all of your latest deals or hot drops;
- FAQ module, providing them with instant answers to all of the common questions they may have.
And today, we are thrilled to announce how we will enhance your ecommerce with AI, and what will be our focus for the upcoming future.
AI-enhanced product configuration features
Our latest release introduced AI-enhanced product configuration features for our application:
- Welcome message in our Contact Card;
- Products description in our Product Cards;
- FAQ module.
Welcome Messages feature leverages the advanced language capabilities of OpenAI to create a personalized and engaging greeting for your customers. All you need to do is to provide a few keywords describing what the welcome message should be about. With just a click of a button, our app will dynamically generate a unique message tailored to your specific context, whether it is the time of day, your store's location, or information when you are available to answer your customers' questions.
The same goes for our Product Descriptions feature that you can now enhance with the power of OpenAI. Instead of typing the whole text by hand, you can now give us a few phrases describing your product best, and we will do the rest for you. Or you can copy the description you have on hand and check if we can come up with something better.
But that's not all! With our AI-enhanced FAQ, we are removing the struggle of typing the answers to the most frequent questions by hand. All you need to do is to provide us with common customer questions, a few keywords related to those, and we will generate the complete answers for you.
Automated onboarding
At OpenWidget, we believe the product should tailor itself to you and your brand, and it should do it automatically. That is why we introduced an automated onboarding process that will save you both time and effort. Time that you can then use to focus on improving your customer service and closing more sales. After all, providing your customers with quick and informative answers is often a determining factor in a purchasing decision.
So when you will create account at OpenWidget for the first time, we will ask you to provide us with your website's address. We will use it to:
- grab your website's screenshot so that you can, in real-time, check how the widget will look on your website;
- analyze the color scheme of your brand and try to pick the main color;
- use the gathered information to adjust widget's theme automatically, so that it matches your brand.
And all of that with just a click of a button. We understand that people and AI-based models can sometimes be wrong, so later on in our configurator, you will still be able to adjust the changes we applied to your widget manually.
What's next?
With the incorporation of AI, ecommerce personalization has never been easier. Our product is poised for a significant shift in the near future as we plan to integrate the cutting-edge capabilities of AI to enhance the user experience. This move is driven by the changing market landscape and, most importantly, by your feedback, highlighting the importance of delivering personalized and intuitive experiences.
With the current and upcoming powerful language models at our disposal, we can offer dynamic, real-time content generation, natural language processing, and a host of other advanced features. Those features will revolutionize how you interact with our product, how your customers interact with your website, and how you interact with them. Think about the AI-powered assistant that will guide your customers through the payment process in real-time or help resolve any purchase problems they may encounter.
Also, we will not forget about business owners. In the future, OpenWidget will introduce advanced tools that will allow you to analyze your customers' behaviour and understand their needs in a better and more personalized way. And all of that in a privacy-driven development cycle, in which we will make sure that no sensitive and unnecessary data is processed without your customers' agreement.
Stay tuned for updates as we move forward with our plans to integrate AI-based enhancements into our offering and create a new standard in our industry. Standard that is driven by growth, powered by simplicity and enhanced with the power of AI.
Yours truly,
OpenWidget Team
